About us
Our mission
At PMU Beauty Elite, our mission is to help you reveal your natural beauty through the highest-quality permanent makeup (PMU) and cosmetic services. We’re dedicated to delivering safe, effective, and long-lasting results using the latest techniques in the beauty industry — including tattoo removal, microneedling, lash perming, powder brows, lip blush, skincare, teeth whitening, and more.
We believe beauty should feel effortless and empowering. That’s why we’ve created a calm, intentional space where treatments are approached with integrity, not imitation — always focused on enhancing, not masking, your natural features.
In addition to our services, we proudly offer professional training courses for those ready to begin or grow their careers in the beauty industry. From PMU fundamentals to advanced lash and brow artistry, our hands-on courses are led by experienced instructors in a supportive and inspiring environment.
Our Story
Our story begins with roots stretching from Greece to the Philippines — cultures where beauty, wellness, and spirituality have always been deeply connected. In the vibrant, multicultural city of Amsterdam, these values found a home — and a community ready to embrace a more holistic approach to self-care.
Founded by Amanda, and inspired by your well-being, our team shares a common belief: that beauty is not just about appearances, but a reflection of overall well-being — how we live, eat, and care for ourselves every day. Since beginning her journey in aesthetics and cosmetology in 2010, Amanda has been driven by curiosity, compassion, and the desire to empower others. That same dedication fuels our entire team today.
What truly sets us apart is the intentional simplicity of our space and the personalized approach we bring to each client. We’ve chosen to keep PMU Beauty Elite small, welcoming, and real — free from flashy decorations or superficial trends. Our focus is not on chasing beauty "idols," but on helping each person feel at home in their own skin. We believe that true beauty lies in wellness, authenticity, and self-confidence.
At PMU Beauty Elite, you're never just a client — you’re a partner in your self-care journey. We take the time to listen, understand, and co-create your look with attention to detail and deep respect for your individuality.
We are also proud to train and mentor the next generation of beauty professionals through hands-on courses. Whether you’re just beginning or looking to grow your skills, our education programs are designed to share our techniques, philosophy, and passion with those who want to make a meaningful impact in the beauty industry.
